I stressed the importance of using standards when negotiating. However, many negotiations reach an impasse after both parties fail to agree on a single standard to use for their negotiation. It can be counterproductive if both parties spend too much time on the standards. Standards are definitely important. But if we are unable to agree to the standards, we should set it aside and get down to the issues. Start finding out the other party’s interests.

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Jens Thang
Unleash The Negotiation Guru In You!

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